Services · Six directions

Everything a brand needs.

From concept to final delivery — every project is built to communicate clearly, look impeccable and deliver results for your business.

01 — Foundation

Graphic Design

We build the visual identity that defines your brand — from concept and logo to the complete visual communication system you use at every touchpoint with your audience.

Whether you're starting from scratch or need a redefinition, we work together on a coherent direction, with clear rules and consistent application on any medium.

02 — Product

Merch & Product Presentation

We turn your products and objects into visual brand experiences. We work on graphic concepts for collections, applied design on apparel, packaging and promotional items.

Every deliverable highlights the product and offers a premium presentation, coherent with the brand identity — useful both for launches and for ongoing campaigns.

See the collection on Instagram → @optical.merch

03 — Complex content

Special materials

Design dedicated to complex projects and content that demands precision. We produce manuals, infographics, interactive e-books and digital magazines — all with a clear layout and strong visual impact.

Every piece is structured to convey information efficiently and reflect your brand's professionalism, no matter how technical the subject.

04 — Refinement

HoReCa & Events

Design that reflects refinement and professionalism. We create custom materials for restaurants, cafés and patisseries, plus unique invitations for special events.

Through attention to detail and impeccable quality, we deliver visual solutions that exceed expectations — whether it's a new menu or a wedding.

05 — Online

Digital & Online

We turn your digital presence into a brand that sells. From WordPress websites and Shopify stores to custom posts and templates for social media.

Design built for results, not just looks — every element has a clear role in the end user's experience.

06 — Production

Typography & Print

We take design into physical reality. We coordinate production with vetted printers and suppliers — you get everything turnkey, print-ready, with no headaches over CMYK files, bleed or materials.

From a box of business cards to a full vehicle wrap — design + coordination + quality control, all in one place.

— Fixed-price packages

Pre-order in one click.

For standard projects, we've set fixed-price packages with clear deliverables. No "how much does it cost" emails — see it, pick it, we start.

Most requested

Logo Pack

€800 + VAT

≈ 4,000 RON

Logo + variations + a short usage guide. For when you want to start off right.

  • 3 concept proposals
  • 2 rounds of revisions
  • Colour + monochrome + white logo
  • PDF, SVG, PNG, AI files
  • Mini brand guidelines (8 pages)

Delivery: 10–14 business days

HoReCa

HoReCa Menu

€350 + VAT

≈ 1,750 RON

Print + digital menu for QR. Desktop and mobile versions.

  • Layout for up to 24 items
  • 2 rounds of revisions
  • Print PDF A4/A3 (CMYK + bleed)
  • Digital version for mobile QR
  • Photo retouching for up to 8 products

Delivery: 5–7 business days

Recurring

Social Pack

€600 / month + VAT

≈ 3,000 RON / month

Monthly graphic content for social media — consistent design, constant visibility.

  • 8 feed posts
  • 4 reels covers
  • 12 story templates
  • 1 LinkedIn banner / Facebook cover
  • 24h turnaround on changes

Launch: within 3 business days

Production

Print Start

from €90 + VAT

≈ 450 RON

Business cards, flyers, roll-ups — design + production, turnkey.

  • Print-ready design (CMYK, bleed)
  • Coordination with the print shop
  • Quality control on delivery
Request a quote

Delivery: 5–10 business days

Prices are in EUR, excluding VAT. The RON equivalent is indicative (rate ~5 lei/€) and is invoiced at the BNR rate on the issue date.

Have a non-standard project? Tell us here and we'll come back with a custom quote.

Before you configure

Not sure what style you want? Take the style test.

5 questions, 60 seconds — find the visual direction that fits you, then configure with confidence.

Start the test

— Configure & estimate

Build your package.

Tick what you need and instantly see an indicative estimate. Then send the request — we'll come back with a final quote tailored to your project.

Step 1: choose the base service
Step 1

Choose the base service

Starting prices, excluding VAT.

Step 2: add options
Step 2

Add options

Tick what you need — each adds to the estimate.

Step 3: working conditions
Step 3

Working conditions

Adjust the estimate by urgency, client type and commitment.

Step 4: existing materials
Step 4

Got something already?

Tick and upload — we start from where you are, not from scratch.

— How we work

A simple process, clear deliverables.

Whatever the package, we follow the same four steps — so you always know where you are and what's next.

  1. Brief & discovery

    We understand your business, audience and goals. Together we define the project's scope.

  2. Concept & direction

    We propose 2–3 visual directions and choose the right path together.

  3. Design & iterations

    We refine the chosen direction with rounds of revisions until the final result.

  4. Delivery & support

    You receive all final files, organised, plus support for implementation.

What clients say · trust earned

Brands that put their trust in us.

They understood our brand better than we did and delivered exactly what we needed — on time and hassle-free.
[ Client name ] Winery · branding & labels
Clear communication, zero surprises, results beyond expectations. I've already recommended them to other founders.
[ Client name ] Café · visual identity
From logo to packaging, everything came out coherent and professional. Exactly what we wanted for launch.
[ Client name ] Online store · brand & web

Frequently asked · before we start

What most people want to know.

How much does a project cost?

It depends on complexity and what you include. Use the configurator above for a ballpark estimate — we confirm the final price after a short briefing, so there are no surprises.

Do I need to pay a deposit?

Yes. Work starts with a confirmed deposit, the rest on delivery. It's standard in design and protects us both.

How many revision rounds are included?

Usually 2 revision rounds are included in the price. If you need more, they can be added anytime — we tell you clearly up front, not at the end.

How long until I get the work?

We agree the timeline at briefing, depending on the project. If you're in a hurry, we offer accelerated delivery (rush).

Do I get the source files?

You get all final files, organised, once payment is complete. Editable source files / extended rights can be included — we discuss them in the quote.

Can I start if I already have a logo or brand?

Absolutely. We build on what you have — in the configurator you can even attach your existing materials (logo, colours, brand guide) so we start from the same point.

Let's work together · from idea to delivery

Have a project in mind?

Tell us about it and we'll come back with a plan tailored to your goals.